SUSTAINABILITY AND STYLE
Leading an Ethical Lifestyle through Fashion
By Hiranmayii Awli Mohanan
Of late, more players in the fashion industry are listening to the needs of the planet, besides consumers, and embracing sustainability. It’s never too late to do our part and this goes beyond choosing eco- friendly labels; it includes sustainable shopping destinations, occasionally embracing the rental market or opting for secondhand. With that in mind, we have rounded up ways in which you can lead a more ethical lifestyle, starting with fashion.
# WHAT IS ECO-FRIENDLY FASHION?
Sustainable fashion or eco-friendly fashion is part of the growing design philosophy and movement towards environmental and social sustainability. This refers to either clothing made using recycled materials or the way in which the item was made and its low impact on the environment and animals. As a matter of fact, there are a lot of ethical brands now offering high-quality and luxurious sustainable clothing and accessories. So there is no need to sacrifice your personal style while contributing to protecting our precious planet.
# QUIT FAST FASHION – ONLY BUY ESSENTIALS
The mainstream chain stores that target millennials is regarded as fast fashion retailers and these include Zara, Forever 21, Cotton On, H&M, etc. These stores produce in-trend styles almost every week at a cheaper cost to customers. H&M, however, continues its commitment to sustainable fashion with accessories made from recycled candlesticks and apparel made from discarded fishing nets and other nylon waste. Shopping at the afore-mentioned outlets may seem cheap but is it really? Buying frequently in order to keep up with the latest trends leads spending unnecessarily and having stuff that we don’t really need. In conclusion, only buy essentials.
# SHOP SECONDHAND AND VINTAGE
Don’t get us wrong, we’re not telling you to stop shopping, but we’re preaching for you to be mindful of your spending. Make a conscious effort to be thoughtful and more selective about the things that you buy. While we understand the affinity for having new clothes, we suggest buying secondhand items. This, in turn, ensures that products circulate in the economy and stay out of landfills.
# UNSUBSCRIBE FROM FAST RETAILERS
The marketing team at fast retailers are creative geniuses. They allure customers by sending extremely tempting newsletters. So, to avoid caving in to temptation, simply hit that unsubscribe
button. We know, it’s easier said than done. If you must, then subscribe to sustainable brands only. Prices can be daunting but that is why most of them are made to last.
# INVEST IN TIMELESS STYLES
Timeless pieces never go out of style and that can’t be any truer. You will have them for many years and they are the best investment you could ever make for yourself. Quality over quantity should be your main goal. Quite a few of the ethical companies are making trendy classic styles that you can wear from season to season.
# BECOME MORE SOCIALLY CONSCIOUS
When we shop, all we see is pretty clothes and what would look good on us. We don’t consider the people behind the clothing, who created the clothing, how they’re treated and what are they wearing. We are guilty of this too. In addition, we aren’t aware of the conditions in which the clothing is made and how it impacts the environment and natural resources. Also, imagine the amount of clothing disposed at landfills. So let’s be more socially conscious of what we put on our bodies.
# SELL YOUR USED ITEMS OR DONATE TO CHARITY
During that annual closet spring cleaning, instead of throwing your old clothes in the dustbin, either make some moolah on sites like Carousell. Better yet, donate to those who actually need it like the homeless or the less fortunate. Whatever you do, don’t throw them in the trash.
# RESEARCH
The power of information is key. Before making a purchase, research brands and find out how the items were made. Not all companies are transparent about social responsibility (for obvious reasons) which can be a pain for consumers. Read and educate yourself about fast fashion and the effects of producing said items. By learning more about it, you will be compelled to making that lifestyle switch.