Upclose with Dato ’ Muzammil Mohamad
Regional Manager ASEAN of Qatar Airways
It has been slightly more than three years since Dato’ Muzammil Mohamad stepped up to take on his current role as Regional Manager for the Association of Southeast Asian Nations (ASEAN) of Qatar Airways with greater responsibilities.
Prior to that, he was its Country Manager for Malaysia and Brunei from April 2016 to November 2020, overseeing the airline’s operations, orchestrating strategic initiatives, and customer relations. An accountant by profession, his career in the aviation industry started in 2007 when he joined Malaysia’s national carrier before moving on to Qatar Airways.
Tell us more about your regional responsibilities at Qatar Airways
I am tasked with strategically leading, developing, and delivering revenue with the aim of maximising returns from the dynamic ASEAN market. My role involves not only managing relationships with key stakeholders such as trade partners, government entities, and tourism bodies within the region but also ensuring the effective management of our dedicated team and valuable company assets.
This multifaceted position allows me to contribute significantly to the growth and success of our operations in the ASEAN market. I also represent Qatar Airways at events and forums, solidifying our commitment to excellence and innovation.
How do you see the growth of airlines in the ASEAN region post COVID-19 pandemic?
Airlines in this region are poised for a positive trajectory. According to a study by the Asian Development Bank, the projections indicate a substantial recovery, with airlines expected to reclaim 90% of their capacity by the end of 2023. However, despite these optimistic projections, challenges such as fleet and staff constraints, evolving travel patterns, and environmental concerns persist, necessitating innovative strategies and business models from the airlines.
In navigating this complex landscape, the ASEAN airline industry must continue adapting, addressing challenges head-on, and exploring sustainable growth strategies. Balancing optimism with a realistic assessment of potential obstacles will be key to shaping a resilient and forward-looking aviation sector in the region.
You were instrumental in bringing about the signing of a memorandum of collaboration (MoC) with Tourism Malaysia in September 2022 to strengthen Malaysia’s appeal as a preferred destination among travellers in the Middle East (ME), Europe and the United States (US). What were some outcomes of the MoC?
At Qatar Airways, we recognise the importance of promoting Malaysia as the preferred destination for international travellers. We conducted targeted local market activities in the US, focusing on key countries in Europe, Africa, and the ME, including Qatar. In addition, Kuala Lumpur is featured in our airline’s safety video from January 1, 2023, until December 31, 2024 to ensure our passengers, regardless of their departure point, are introduced to the charms of Malaysia’s capital city.
The collaboration has been positive and impactful, contributing significantly to enhancing Malaysia’s appeal as a tourism destination. Dedicated to supporting the region’s tourism growth, we will continue to assist Tourism Malaysia.
Since the easing of travel restrictions in Malaysia after the pandemic, how many times does Qatar Airways fly from Doha (DOH) to Kuala Lumpur (KUL) and Penang (PEN)?
Qatar Airways has significantly increased its flights to Kuala Lumpur to operate a robust schedule of 28 flights per week, which equates to four daily flights. 14 of these weekly flights are in collaboration with our codeshare partner, Malaysia Airlines, as part of our strategic efforts to meet the surging demand for air travel.
Throughout the pandemic, the airline has consistently maintained its service between KUL and DOH, facilitating the repatriation of over 10,000 Malaysian citizens and more than 14,000 foreigners from Malaysia. We resumed our daily services to PEN on October 29, 2023, underlining our commitment to expand our global network and contribute to Malaysia’s aviation growth.
Given the one-off US$10,000 incentive recently announced by Langkawi Development Authority for airlines starting new routes to Langkawi, can we expect to see Qatar Airways returning directly to the island or will the airline continue with its codeshare agreement with Malaysia Airlines?
Qatar Airways first launched the DOH-LGK services in November 2019 but they have been suspended due to the pandemic. While we look forward to returning to LGK, our current plan involves maintaining the codeshare arrangement. Any definitive plans regarding the resumption of Qatar Airways’ direct flights to the island will be formally announced. We appreciate the interest and anticipation surrounding our operations in LGK and will communicate promptly regarding its future developments.
Is Qatar Airways’ current fleet size of approximately 255 aircraft able to meet passengers demand as travel recovers. If not, how will this be resolved?
Our current fleet size positions us well to meet the increasing demand as travel recovers. We continuously assess market dynamics and passenger needs to ensure our fleet capacity aligns with the evolving travel landscape. If additional capacity is required, we remain open to strategic solutions.
This may include exploring more partnerships or expanding codeshare agreements with other airlines. Collaborative efforts allow us to optimise resources and enhance our global connectivity while ensuring we can effectively address rising passenger demand.
Will airfares continue to be high under the current challenging aviation environment?
As we steer through the post-pandemic challenges amidst continued travel demand, airfares are projected to remain elevated as indicated by FCM Consulting’s Global Trend Report for the third quarter of 2023. The forecasted 3% to 7% increase in global airfares in 2024 reflects the multifaceted dynamics of the aviation industry, encompassing factors such as fuel costs, sustainability measures, and fleet upgrades. Our focus remains on navigating the complexities of the aviation landscape while ensuring the highest standards of safety and service.
With Qatar Airways taking the lead in the sponsorship of sports events such as the FIFA World Cup and its latest global partnership with the Asian Football Confederation (AFC), to what degree have football fans contributed to the airline’s passenger traffic growth and the sales of travel packages under Qatar Airways Holidays?
While we do not have specific data on the direct impact of football fans on Qatar Airways’ passenger traffic nor the sales of travel packages under Qatar Airways Holidays, we are pleased to witness the positive reception and enjoyment of fans participating in our sponsored sports events. They align with our commitment to connecting people through shared experiences, including the excitement of sports.
What is it like working for the Best Middle Eastern airline and more importantly the World’s Best Airline for seven consecutive years from 2011-2022?
Working for Qatar Airways has truly transformed both my professional and personal journey. Being part of this airline feels like joining a supportive family where my commitments are valued and my aspirations nurtured. The airline fosters a culture of continuous learning, providing comprehensive training and growth opportunities. Growth here is not just encouraged but integral to the experience and it has been a fulfilling one where I found meaning in the challenges.
The journey to becoming the Best Middle Eastern Airline and one of the best in the world required persistent efforts from our dedicated employees. Furthermore, Qatar Airways is the only airline in the world to have won the prestigious Skytrax World’s Best Airline seven times and the Skytrax World’s Best Business Class 10 times. Our commitment to excellence and innovation creates a dynamic work environment where employees thrive and their well-being are taken care of.
Is it better to join the aviation industry immediately or do accountancy first as many accountants have made it in high management positions?
The financial acumen gained from an accountancy background can be a valuable asset in leadership roles, where strategic decision-making often involves a deep understanding of financial implications.
There is no one-size-fits-all answer to this question. What matters most is the clarity of your goals and the development of a well-thought-out plan to achieve them. If your passion lies in aviation, and you have a clear vision of the role you aspire to play, joining the industry immediately may be the most direct route for you.
However, if you see the potential benefits of acquiring financial expertise through a detour in accountancy, that can be a valid and strategic approach as well. The key is to ensure that your chosen path aligns with your ultimate career objectives.
With a wealth of experience spanning over 17 years in aviation, what advice would you give to those planning to join the industry?
Embarking on a career in aviation is a thrilling journey as the industry itself is ever evolving, with technological advancements and regulatory changes shaping its landscape. To excel in this industry, you must be passionate about it as aviation is by far the most complex industry I have been with.
Approach your work with passion and professionalism. The aviation industry values individuals who are dedicated, enthusiastic, and uphold high standards of integrity. Finally, it is your attitude and commitment that will leave a lasting impression.
What are your hobbies?
I enjoy travelling, reading, and watching movies.