The Loaf Concept Store

Every Loaf Has a Story

By Hiranmayii Awli Mohanan

The robust appetite for recreation has led famed brand, The Loaf, to undergo facelift and has now emerged than ever. The Loaf concept store in Pavilion feeds the local lust for quality bread and fare in a restaurant that boasts extensive glass windows, warm hues and cosy ambience. Each outlet embraces a distinctive quality and embellishments as a nod to its surroundings. Strategically resting in Pavilion Kuala Lumpur, The Loaf concept store embraces the diversity of the locale and translates it through its fare. As a nod to its eponym, the star of the restaurant remains its baked goods, followed by its signature coffees and bespoke scrumptious food with a slant towards health.

Helmed by a head chef who wad trained in Japan and a team of artisan bakers, the plethora of bread at The Loaf takes inspiration from The Land of the Rising Sun. Baked fresh on the daily, the oyakis along with crowd- favourites remain as the signature at this bakery cum restaurant. Rest assured, quality maintained as the restaurant’s priority, having premium ingredients imported directly from Japan. The Fragrant Raisin stood out for us for its robust flavours and texture that was a cross between bread and cake.

The culinary journey commences with the Tun’s breakfast, to whet the appetite. As its moniker suggest, this meal comprising toasted bread, half-boiled egg alongside flavourful chicken potato curry is Tun Dr. Mahathir bin Mohamad’s favourite breakfast. Then, heavier dishes danced its way to our table, led by the Laksa Utara. Boasting mouth-watering aroma and vibrant colours, a generous bowl of rice noodles, cucumber and har boiled egg is submerged in Northern Malaysian style fish broth and garnished with Vietnamese coriander, ginger flower and bird’s eye chillies. We’re happy to report that the Laksa Utara bears strong resemblance to the real deal up North.

A platter by the name of A Taste of Loaf arrived in all its glory, a dish meant for tourists and locals alike to savour the best of the Malaysian cuisine. This hefty meal is as exotic and colourful as Malaysia is, featuring Malaysian roasted spiced chicken, bitter bean sambal, chicken curry, beef rendang, tiger prawns served with brown rice along with squid sambal, spiced soy sauce chicken, acar pickles and omelette.

From the Western segment came the Milk- fed Rack of Lamb — a cutlet of lamb rack so tender and succulent it melted in the mouth. This decadence is accompanied served by fresh baby romaine, alfalfa sprouts, potato wedges and spiced garlic brown sauce.


Address: The Loaf Concept Store *Malaysian and International cuisine *Casual dining (halal)
                 Lot 3, 13.00 & E3, 13.00 Level 3,
                 Kuala Lumpur, 55100 Kuala Lumpur.
Tel:          03 2110 1119

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